Promotional Toolkit

Thank you for helping us spread the word and sign up thousands to participate in United Way of Greater Atlanta’s 21-Day Racial Equity Challenge. Below you will find various resources to share with others. United is the way forward to creating an equitable Greater Atlanta for all, regardless of race or zip code.

Description | Flyer | Social Media | Create Your Own

Basic Description

United Way of Greater Atlanta’s 21-Day Racial Equity Challenge is a free, self-paced opportunity to develop a deeper understanding of how inequity and racism affect our lives and our Greater Atlanta community, as well as the barriers they place on improving child well-being. This self-guided learning experience gives participants the opportunity to gain national and local insights, tools for courageous conversations, resources for healing, guidance to become an ally or level up one’s allyship and connections to a network of leaders working to create and equitable Greater Atlanta for all.

One Page Flyers

These one-page flyers provide an overview of the challenge and how people can sign up to participate. Download a PDF File which you can print on any color printer or distribute electronically.

Social Media Posts

Below are some sample posts and images that you can use to promote the 21-Day Racial Equity Challenge through your social media channels. Feel free to use these as they are or to change them to fit your style. Click on the image to open it, click the ‘share’ arrow (top right corner) for options to directly share on social media platforms or download.

GENERAL PROMOTION

Organizations and individuals may use the following to promote the challenge on their social media pages.

Facebook

I just signed up for the 21-Day Racial Equity Challenge. Will you join
me and thousands of others across Greater Atlanta to #uniteforequity? http://bit.ly/21recfb

Twitter

I just signed up for @unitedwayatl’s 21-Day Racial Equity Challenge.
Will you join me and thousands of others across Greater Atlanta to #uniteforequity? http://bit.ly/21rectw

Join me and thousands of others across Greater Atlanta taking the
21-Day Racial Equity Challenge. Sign up at http://bit.ly/21recL for
this free online learning journey. #uniteforequity

Instagram

I just signed up for the 21-Day Racial Equity Challenge with
@unitedwayatlanta. Will you join me and #uniteforequity?

http://bit.ly/21reci

PERSONAL SOCIAL MEDIA CHALLENGE

Think of people that will like this experience, and tag them specifically in your post so they know you have challenged them!

Facebook

I just signed up for the 21-Day Racial Equity Challenge with United Way of Greater Atlanta and I challenge [@NAME] and [@NAME] to join me! Sign up here and challenge 2 friends: http://bit.ly/21recfb #uniteforequity

Twitter

I just signed up for @unitedwayatl’s 21-Day Racial Equity Challenge and I challenge
[@NAME] and [@NAME] to join me! Sign up here and challenge 2 friends: http://bit.ly/21rectw #uniteforequity

I just signed up for the 21-Day Racial Equity Challenge with United Way of Greater
Atlanta. [@NAME] and [@NAME], I challenge you to join me! Sign up here and
challenge 2 friends: http://bit.ly/21recL #uniteforequity

Instagram

I just signed up for the 21-Day Racial Equity Challenge with @unitedwayatlanta, and
I challenge [@NAME] and [@NAME] to join me! Sign up and challenge 2 friends.
http://bit.ly/21reci #uniteforequity

Create Your Own

Use the materials below to create your own materials for the 21-Day Racial Equity Challenge. Feel free to edit the content to fit your needs.

PowerPoint Template

This PowerPoint template can be used to present the Challenge in a workplace setting or for sharing information to partner companies and organizations. Content can be pulled from this website.

Messaging

Use the sample messaging for copying and pasting you to copy and paste into your email or messaging programs to help spread the word about the 21-Day Equity Challenge. Includes individual invite and reminder emails, and a group email invitation.

Logos/Graphics

You may use the following treatments of the 21-Day Racial Equity Challenge logo to create your own promotional communications. We are including links to PNG files, which are best for on-screen use, and .EPS files for placing in print documents.